Can you tell us a little bit about yourself?

I’m a fashion designer and my name is TzuLi Hsu. I graduated from Parsons and now I’m working on my personal label.


Can you tell us a little bit about your brand?

My brand focuses on high-quality knitwear. Our woman loves colors and cares much about quality and detail. So she doesn’t follow trends, knows what she wants, and has her own style. She is at the same time expressing her personality. we are trying to bring beautiful knits in front of everyone and let people see the beauty and possibility of knitwear. Just being comfortable, independent, and proud of what they choose to wear and the message they want to send through that. 


Which past experiences would you say have shaped your work, design sensibilities, & aesthetic?

I have lived in New York, London and now Taipei and experienced these different countries. I also went through four years in Parsons and experienced diverse cultural experiences. I think that’s what shaped my vision of sustainability and the fashion industry. 


What are your personal philosophy and social belief in life?

I believe everyone in the world is trying to pursue what they desire and what they believe and at the same time trying to find a balance between the two. I also try to reach out to as many people around the world and in terms of any kind of forms to be able to help them in certain ways. 


What’s your personal style?

My work is really feminine. Maybe with a little thickness and definitely colorful and textured. 


What inspires your work?

Every collection I do is inspired by my own narratives. My work is very much influenced by subjective motion movies, the exhibition I saw recently, the magazine I read yesterday. So all these experiences are influencing my work in different ways.  


What is your vision for your craft?

As I mentioned my work is inspired by personal experiences. So it’s very subjective and emotional. I want to translate my stories into my work and explain my feelings through my creation. But I never want the viewers to receive exactly messages. So my narratives and expressions are communicated in very abstract ways in my work. So some people might say that no one would understand your expression with this, but on the contrary, I love that and I actually enjoy that. I want the viewers to have their own interpretations and explanations of my work. And I like how each individual sees and feels my work differently. 


Who are your favorite designers?

My favourite would be Missoni the first designer who introduced me to knitwear. I love Ryan Roche. Her work is very elegant and chic and her personal style is so strong throughout all her collections. 


Your favorite travel destination & why?

I like cities and countries with historical background. Because there are stories behind these places, either natural or cultural, which is always attractive to me. And I learn from these places and backgrounds as I travel and it seeps into my thoughts and knowledge. 


Your favorite book or film that motivates & inspires you.

For now, my favorite books are Japanese literature. I’ve been reading Japanese literature from the 1900s to now, so over the past hundred years. And I really enjoy how the use of words and the ways the descriptions of stories change throughout different ages. And that really inspires me. 

I listen to all kinds of music, like Jazz, Classics, Rock and Roll, all kinds. I tend to choose my music based on my mood at the moment, I don’t really have a favorite.


What value are you trying to create through your work? 

I don’t support mass production or fast fashion. We believe people and environment deserve  and appreciate well-made clothing that is made with love and care. So our vision is to continuously create and bring finer essence and sustainable work to more people around the world. Quality is our top priority so we use high quality yarn and make sure that we are doing a good job  during creation and production.  So we want to reach out to more people, those who share the same value of cherishing ethical fashion.