Nearing almost 3 billion global monthly users, Facebook is the largest leading social media platform today. It is a crucial platform for a business to promote their offering. With constantly changing rules and algorithms, Facebook makes sure to not make its system monotonous by giving its users new updates to stay ahead of the changing times.
Facebook is a platform that has a huge loyal user base, consisting of a large percentage of Millennials and Gen-Z users. While Instagram might have taken the lead on trends, Facebook, its parent company since 2012, has always existed as a dominant digital platform.
Source: Clement, J. (2020) Facebook: distribution of global audiences 2020, by age and gender. Statista. Available at: https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/. Accessed on: 28 September 2020.
The presence of a business account on Facebook is extremely crucial. It serves as a professional and business-oriented profile for a brand. Facebook connects more people than any company ever has in the past, ranging from baby-boomers to Gen-Z, and businesses know this very well. The popularity of social media, and in particular that of Facebook, has made brands rethink their marketing strategies and how they deal with customers. And now, millions of businesses around the world rely on Facebook to connect with people. That’s why entrepreneurs and marketers must stay ahead of Facebook trends to make the most of their marketing efforts.
Source: Clement, J. (2020) Facebook: number of monthly active users worldwide 2008-2020. Statista. Available at: https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/. Accessed on: 28 September 2020.
Achieving visibility on Facebook is both low maintenance, and mandatory. Limited yet to the point content should be shared to effectively communicate the brand message and offerings. Going to the trouble of daily posting isn’t essential. Thrice a week posting is sufficient, but consistency is the key to success. Making your profile look attractive by using a cover photo is important. The cover informs the brand image. Since the Facebook wall is big, the cover photo pops up once the profile is opened, being emphatic in its presence. Just like any other platform, Facebook has the stories option too. Put up stories to promote previous and upcoming posts. They are quick to look at and can help divert the audience towards the page.
According to a study conducted by Cisco, internet video traffic dominates a massive 80% share of the global market. Post more of 15-30 second videos. It will help seize the audience. Rather than posting a single picture, post a few together. Facebook makes multiple posting look like a catalogue. Giving more content to the audience without making it look repetitive and taking much space on their feed.
Integrate all Channels
Multiple hyperlinks can be attached to the page to promote the company website and other social media channels. A crisp yet informative description of what the brand stands for would help the audience understand the brand better. Attaching contact details and location to the store can come handy for the customers.
Facebook has been home to a huge user base for decades. If used smartly, it can be used to promote business more efficiently and professionally, especially for B2B companies.