Stitch Fix reinventing Fashion Retail with Data Science
CEO Katrina Lake uses a team of data scientists and stylists to deliver personalised boxes of fashion 'Fixes' to its 2.9 million customers. Stitch Fix works with 1000+ brands to curate merchandise for every customer based on their size, preferences, and tastes. Almost 20% of the merchandise in every 'fix' is of Stitchfix's own in-house labels that cater to gaps in the market. The company went public in 2017 and is currently valued at $2 billion.
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