All you need to know about exhibiting at PURE LONDON

Pure London is leading fashion trade show based in the UK. It is responsible for bringing the entire fashion supply chain under one roof in London. It is the only show in the UK that offers ready-to-wear collections as well as fashion sourcing side by side.


The festival of fashion brings along creativity, uniqueness, innovation and hundreds of new and established brands to the halls of Olympia London twice a year. The event takes place during February and July every year, showcasing the latest insights of the fashion for the upcoming season.

Pure London

It brings together some of the most creative minds from across the globe under one roof to showcase the latest trends, inspirations, exclusive business strategies. The objective of the event is to foster the growth of a robust international network.

Whether you are an emerging designer or an established brand, Pure London is your key to rule and win in the UK retail market. It is not only an exhibiting platform but also a stage to meet visitors and potential buyers and to learn from other established brands.

Being Conscious at Pure London


Sustainability is well taken care of at Pure London, "looks good, does good". Conscious sustainable brands, retailers, and visitors gather to make their voices heard on issues that matter. Hence it is a go-to platform for sustainable fashion designers who are planning on ruling the fashion industry.

Display your brand to thousands of buyers

Every year Pure London brings over 1700 visitors and hosts over 1300 designers from all over the globe. In addition to this, 150 suppliers and manufacturers exhibit at Pure Origin. It is not just a trade show, it is where brands meet the extreme fashion world.


2 Platforms under 1 roof


Alongside Pure London takes place Pure Origin. The UK’s only fashion sourcing show to gather every element of the fashion supply chain together with the visitors and brands under one roof. Pure London offers a collection of fashion brands, buyers, minds, and inspirations while Pure Origin offers all aspects of fashion sourcing and manufacturing.

Why Exhibit at Pure London


Be at the core of the fashion industry with Pure London. Meet hundreds of designers, visitors and potential buyers. Offering expertly curated show sectors, from Ready-to-Wear to Conscious, explore the powerful mix of established and emerging designers.


Why Exhibit at Pure Origin


Pure Origin which is held alongside Pure London at Olympia hall, London is the key to success for international marketers as well as suppliers to enter the UK market and connect with hundreds of designers and retailers from all over the globe. Key brands and retailers that visit include Asos, River Island, Marks & Spencer, Selfridges, Victoria Beckham and many more.


Pure London goes Digital


Pure London exhibit organiser, Hyve Group, has announced that the physical trade show scheduled to take place in February 2021 has been cancelled due to the global impact of the COVID-19 pandemic. A digital trade show will instead take place, scheduled for 23 February 2021.


The next physical edition of the London-based trade show is now scheduled for 12-14 September 2021. Pure London's digital stage, Fashion Together, which is launched to replace the physical trade show will take centre stage.


Fashion Together is a virtual gathering, a platform for style experts to work together despite the Covid-19 travel restrictions. It will be available to both brands and purchasers.