About the brand
Our Conscious Initiative
Shivani Patel is an India based accessory designer and creative director of lifestyle brand, Arture Design. Arture is a PETA certified vegan brand that is also eco-friendly. Launched from crowdfunding in 2015, the brand has since acquired a large number of repeat customers. Much like the designer herself, the brand’s aesthetic is very minimal and functional. The colours are gender neutral so there’s something for everybody. Shivani says, “We don’t need a few people doing zero waste perfectly, we need a lot of people doing it imperfectly.”
Cork fabric is sourced from the Mediterranean to serve as an alternative to leather and organic cotton lining is used. Shivani ensures that her entire supply chain is ethically structured and the supplier follow high standards of sustainability. While the brand is not 100% eco-friendly, she wants is to achieve that mark. She draws inspiration from different walks of life and her vision is to educate consumers about sustainable lifestyle products.