Lucia Chain


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About the brand

Our Conscious Initiative

CHAIN is a fashion brand based in Buenos Aires, Argentina. Committed to the environment, our designs are made by hand in our little studio with raw local fabrics and organic dyes. The axis of the brand is the consolidation of a national identity. Each concept speaks about EARTH becoming HOME AND SHELTER . The beauty refers to the natural, original, warmth, home, simple, nato, raw, marginal, and brutal.

Zero waste patterns, a-gender fits and sustainable production make our clothing stand the test of time. Local production material is used as the pure and raw cotton, valuing the Natural and National Fiber. A universal body, genderless, arises through an oversize silhouette and a neutral palette.

Latest Collection