In Conversation with Celo de Laet
What is your favourite travel destination and why?
I love to travel to Italy. It has so much good food, and wine, and culture. But I try to go to a different country each time. So I like Morocco, Scandinavia. I would love to explore Norway. Every time I try to pick out a different destination.
Your favourite book, film, or music, that motivate & inspire you.
I love the old classics. I listen to a lot of . I’m not a big reader to be honest, I usually read on holidays to shut down and to relax. I really like movies of Almodo Fach, his movies inspire me.
Tell us something about your brand.
The concept of my brand started when I was a child and I started sewing. I was really inspired by everything I could find in these sewing magazine and by high-end designers. I wanted to make those kind of clothes. I started trying to make my own designs, so I started to try to bring high-end fashion to DIY (do-it-yourself) fashion. I started to make more high end collections, work with sustainable fabrics, and give people the option to buy the garment finished or to sew it themselves. So buy a sewing kit at a lower price. It’s a concept where I don’t only want to focus on sustainability but I also want people to see clothes as something very valuable. I wear clothes that were made by my mother and grandmother, for me clothes are something very precious. I think they are passed on from generation to generation, which I feel has become lost now due to fast fashion. The quality is not there anymore and people now wear things once or twice before it is thrown away. If you have a garment made by someone you know, like a friend, it becomes more valuable as it then has a story. So that’s the idea and the concept I want to create, showing the value of garments.
I have received good response on this as people buy my sewing kits even if they don’t know how to sew, so they get someone in their family to make it for them. In such a case the garment becomes a whole experience. That’s what I really like about the whole concept.
What value are you trying to create through your work?
For the customer I try to create a whole different experience. With the sewing kits it brings people together. By making people understand what it takes to make a garment will make them appreciate why things cost money. So even with clothes made in a different part of the world, they can appreciate what garment workers are doing. My garments are not cheap because through the whole process I only want to buy fabrics made sustainably. I only want to support producers that have sustainable and social values. Like the Cotton I buy is from a producer who helps build schools in their communities and give education. I only work with production houses who pay the right wages to their workers.